On December 19, 2019, INTL FCStone was scheduled be listed on the Nasdaq and was invited to ring the opening bell on the exchange. For an hour after ringing the opening bell, the Nasdaq tower would run a video promoting INTL FCStone.
My role:
Motion graphics and video editing, coordinating with upper management on design and tone. Making sure final edit fit the very particular specifications for their digital signage.
Challenge:
Create a video that sells the idea that INTL FCStone is a global brand, promoting the “We Create Markets” slogan. A looping 15-second video in After Effects had to be made, fit it on a huge piece of signage that is non-standard, taking up the Nasdaq Tower. I had no ability to test on the final signage, I had only the digital preview and my best judgement. Oh, and I had a week to do it.
Solution:
Getting the specifications for the signage from the Nasdaq technical team, I worked closely with the Global Head of Marketing on a draft, which was then passed along to the CEO and other members of upper management for critiques and further approval. I spent many long hours adding in animation showcasing our digital presence, sending it out for further revisions and approval from higher-ups and got a completed video done the day before the deadline. Everyone was pleased with this very high-profile signage and I was pleased to contribute to this company milestone.
